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Introduction

Welcome to Snowplow, the leader in customer data infrastructure (CDI) for AI, enabling every organization to transform raw behavioral data into governed, high-fidelity fuel for AI-powered applications—including advanced analytics, real-time personalization engines, and AI agents.

Digital-first companies like Strava, HelloFresh, Auto Trader, Burberry, and DPG Media rely on Snowplow to collect and process event-level data in real time, delivering it securely to their warehouse, lake, or stream, and integrate deep customer context into their applications.

diagram of snowplow architecture

Why Customer Data Infrastructure (CDI)?​​​

Snowplow lays the foundation for an organization's advanced analytics, operational, and ML and AI use cases, including customer insights, predict customer behaviors, hyper-personalize customer experiences, and detect fraud in real time.

Key benefits of Snowplow’s CDI:

  • Data depth and quality
  • Centralized data governance
  • Real-time operationalization & personalization
  • Privacy and compliance
  • AI and BI-ready behavioral data

Why Snowplow?​

  • “Glass-box” technical architecture capable of processing billions of events per day
  • Over 20 SDKs to collect data from web, mobile, server-side, and other sources
  • A unique approach based on schemas and validation ensures your data is as clean as possible
  • Over 15 enrichments to get the most out of your data
  • Stream data to your data warehouse/lakehouse or SaaS destinations of choice